Cambridge Brain Sciences is now Creyos
Published: November 2, 2022 | 2 min read
Written by: Creyos
Article Highlights
Cambridge Brain Sciences became Creyos in 2022.
- The cognitive tasks originate in Dr. Adrian Owen's research at Cambridge University, beginning three decades ago.
- The name combines credibility and ethos.
- The rename reflected a shift from an academic research audience to healthcare providers.
Why did Cambridge Brain Sciences become Creyos?
To understand where we are going, there is value in looking at where we have been.
Our journey first began three decades ago with the research of Dr. Adrian Owen at Cambridge University. Then, in 2009, Cambridge Brain Sciences was created as a web-based platform for members of the public and the scientific community to assess cognitive function using Adrian's computerized tests of memory, attention, verbal ability, reasoning, and planning.
In 2010, as Western University reported, Adrian won an unprecedented $10 million grant: the Canada Excellence Research Chair in Cognitive Neuroscience and Imaging at the university's Brain and Mind Institute. He continued to rigorously test and validate, through numerous landmark peer-reviewed publications, the 12 core cognitive tasks.
The company you know today began in 2014, when Adrian joined forces with our President and CEO Marc Lipton, who has a long track record of building businesses, as well as a passion for neuroscience.
Since then, the Cambridge Brain Sciences normative database of cognitive task scores has continued to grow, now containing 20+ million scores spanning ages from 6 to 90 and beyond, and to the best of our knowledge, is the world's largest normative database of cognitive function.
Beyond the data, Cambridge Brain Sciences tasks have been used in, and validated by, 400+ peer-reviewed published papers, summarized in our science overview. The large majority of these were published by independent institutions with no ties to the company. In short, the Cambridge Brain Sciences cognitive tasks, now Creyos, were well-validated long before a commercial entity existed.
By 2022, use of the tasks had changed considerably from the early days. Thousands of healthcare providers spanning many different disciplines (and, still, many researchers) were thriving members of the Creyos community, and while our decade-old mission, vision, and brand reflected our academic past, they no longer represented the company we had become, nor the communities we had come to serve.
Our product had also evolved considerably. Beyond offering reliable, validated, and engaging cognitive tasks, digital versions of many standard patient health questionnaires were also available, enabling clinicians to deliver faster, better, measurement-based care.
What does the name Creyos mean?
The Creyos name is something new to describe something that has been at the core of what we do since our humble beginnings: our commitment to making sure that every assessment sent, every report received, and every insight used to help draw conclusions about brain health is rooted in scientific credibility. Creyos pays homage to the credibility in our service that you have come to trust. Credibility is our ethos. Creyos.
What the name change means for existing customers
The name change was the beginning. A redesigned user interface followed, along with further updates to the Creyos platform.
And as always, thank you for being a valued member of the Creyos community. We look forward to many more years of serving you.
If you have not yet joined us and would like to find out more about joining our community of healthcare providers and researchers, book a quick call today.